How to sell Ebooks
Career Coach Farnoosh Brock knows a thing or two about selling books — both kindle books and traditionally published books. She’s had two traditionally published bestsellers, and a host of bestselling kindle books. I got together with her to talk about how she’s sold thousands of copies of those kindle books, and how she continues to market to her readers.
Listen To What People Want
Farnoosh found that by listening to her reader questions and challenges, she’s been able to write books that continue to be popular — including her Green Juicing ebook that sells hundreds of copies a month.
In this interview Farnoosh, from Prolific Living, talks about creating online products and programmes that sell, and what to do to continue to market to people who buy your book.
Start where you are
But most of us don’t start out that way and Farnoosh’s first training programme was no exception. It’s OK in hindsight to laugh at the experience but it’s also OK at the time to allow yourself a little pouting. Learning is everything, and we go on to talk about how to step out of the fear and to stay motivated.
Join us for this content-packed interview with great lessons for marketing your book, and your information products.
Market Wide and Strong
In this interview we talk a lot about Kindle Publishing and how it can help you build an audience who then go on to buy more of your products and services.
We discuss marketing your self-published book on Amazon, but Farnoosh also has two bestselling traditionally published books: The Healthy Juicer’s Bible, and The Healthy Smoothie Bible.
We also talk about being clear and direct with your marketing message.
Farnoosh has a highly segmented list and she is very direct with her buyers about what they can expect and whether they are a good fit for that part of her business.
Again and again, authors tell me they wish they had been more focused in their marketing so listen carefully to this part and learn how to take a few shortcuts in your marketing. And then — of course — make sure you implement them!
Take A Longer Time Horizon
Fast action is great when we are in testing mode. But as we grow our business, the time horizons become longer. And when launching a programme – especially a higher end programme like Farnoosh’s Smart Exit Blueprint, it can really pay off to plan ahead and be very strategic about your marketing.
Raise Your Prices
And another lesson that has come up before… pricing!
For a sustainable business it’s almost always better to be raising your prices. Add massive value with your programmes and give your clients and customers an experience that they will love and that will repay their investment.
But start where you are. If you have a lower price, don’t agonise over it (and we speak from experience here!). Just make sure to ask yourself if you can raise it next time around.
Whatever you do — implement!
Enjoy the interview and remember — success is in the implementation of what you learn. Take one tip, one idea, and try it out. Today!
Have you published your book yet? What’s working for you? Let us know on social media.