Get Your Book Read — and Raved About!
When you get started on your book, you’ll realise writing is as much about growing as a person as it is about growing your business.
I write to give myself strength. I write to be the characters that I am not. I write to explore all the things I am afraid of. [Joss Whedon]
Because writing can sharpen your ideas, deepen your understanding, and help you find your voice.
That said, whilst you’ll certainly learn more about yourself as your pages tot up, writing is also a conversation – between you and your reader.
And that’s why the simple secret to getting your book read (and raved about) is to create a strong bond with your reader.
Let me show you how to do this…
Start a Conversation
To attract people that want to work with you, you need to create a deep relationship with your potential customers.
Words can help you do this. That’s because, when you share your knowledge, you gain credibility and authority.
And when you share your stories you build rapport and engagement. In short, words will draw the right people to you – people who are more inclined to work with you.
This is why your book can help your business grow.
But to make the most of this opportunity, you need to figure out:
- Who you’re writing for
- What they want to know
- What level of detail they need
It’s obvious really…
…the more closely you connect with your target reader, the more impact your book can have. (Have you ever read a book and felt the reader must have had you in mind? It’s powerful, isn’t it?)
If You Don’t Know, Just Ask
Now, the easiest way to find out this information is simply to ask.
It’s one of the benefits of social media. You can post a question on Facebook and get real responses from people you know are in your audience. I use this tactic a lot when writing articles – it helps me to ensure I’m writing about the things that interest people.
But feedback from your audience itself isn’t enough. Because your audience will be made up of different reader types – each of who are looking for something a little bit different in your writing.
And if you only write for one type of reader, you’ll limit the appeal of your writing. If the other reader types don’t get what they want from your book, they’ll put it down.
And that’s why you must take the following four reader types into account when you start getting your ideas onto the page.
1. Meaningful Melanie
Meaningful Melanie is an intuitive kind of reader. She’s the sort of person who trusts her gut and listens to her feelings when making decisions.
Readers like Melanie are looking for your writing to make her feel something. As such, she’s keen to explore the deeper meaning behind your thoughts. She wants to know why certain concepts or ideas are important. She’s curious about motives and why people make certain decisions and she’s curious about purpose.
2. Conceptual Claire
In comparison, Claire is more intellectual. She’s interested in the ideas, the proof, and the logic. She’s your typical expert who’s drawn to information that’s grounded in facts or supported by statistics. You could call her a critical thinker because she’s keen to gather information from different sources and then draw her own conclusions.
Claire is interested to learn about new topics in a broad general sense. She’ll take new ideas and use them to make new connections. As a result, she’s not interested in learning how to use your ideas in a practical, implementable sense. Instead she wants to gain knowledge that helps her to broaden her knowledge in general.
3. Practical Pete
Pete is the opposite of Claire. He’s not so interested in the theory; instead he wants to know what he can do with your ideas.
Pete doesn’t want the fluff or padding. Instead, he wants to get straight to the point with a step-by-step formula that he can follow. If he can’t use your in-depth instructions to go away and do something with what you tell him, he won’t be happy!
4. Active Adam
Finally, there’s Active Adam – we all have someone like him in our lives. He’s the man (or woman) who instantly discards the instructions when assembling flat-packed furniture – because he’d rather figure it out his own way!
Adam is a creator, an inventor, and an experimenter. He’s the non-conformist who won’t bother with a detailed how-to. Instead he wants hints, tips, and possibilities so he can go off and do his own thing.
Which Reader Type Are You?
Can you see how different people have different reading needs when they’re looking for information and ideas?
What’s interesting is that many first-time writers overlook just how varied their target audience can be. In fact, it’s not uncommon for authors to approach their writing in the same way they respond to learning.
So, for example, if you’re a ‘Meaningful Melanie’, it’s likely you’ll focus on the things that you believe to be important – such as purpose and meaning. A ‘Melanie’ may not be so interested in the step-by-step detail or academic proof and as such overlooks these aspects.
In comparison, an Active Adam may fluff over the detailed instructions because he’s only interested in getting inspired to go off and experiment.
Clearly there’s nothing fundamentally wrong with adopting a particular writing style. In fact, it’s important you discover your own voice because your readers will be drawn to your personality as well as your knowledge.
However if you fail to understand the broad range of reader types, you’ll unknowingly exclude a large chunk of readers who are interested in your topic, but don’t resonate with your approach.
Not Everyone Is Like You
So how can you ensure your book appeals to this broad range of readers?
The good news is you don’t have to change your writing style. Instead, you simply need to satisfy Melanie, Claire, Pete, and Adam’s needs through your article. This is surprisingly easy to do.
In fact, if you answer the one key question that each reader type is asking, you can’t go wrong! I share this key question and show you how to address the needs of each reader type in my Udemy course – ‘How-To’ Writing for Entrepreneurs.
A book can open many doors, but you’ll get better results if all you can engage readers of all these four types so that everyone in your audience can enjoy it.
So do take some time to think about and understand the needs of these different readers. As you deepen your understanding of what different people are looking for, it will strengthen your own writing style too.